About Us
Knowing MINIs is the key to effectively servicing them. As owners of MINIs as well as mechanics working on them, we have extensive knowledge and experience that can't be found elsewhere. We repair and maintain MINI vehicles efficiently and quickly at a price that is fair. We take pride in the fact that we know every nut and bolt in a MINI Cooper. We can honestly say we are better than the dealer in many ways, not just because we are less expensive. At Coast Motor Werk we deliver what we promise and stand behind our work with a 2 year unlimited miles warranty. We are happy to give you your old parts and, if applicable, we will show you the failure.
We want you to be an informed MINI owner and completely satisfied with our service, and if not we truly want to know.
Why is CMW your MINI dealership alternative?
Our approach to the care and maintenance of your MINI vehicle is very different from the dealer. BMW builds the very best vehicles and often sells them without much effort - the car simply sells itself. A typical visit to the sales department results in an immediate test drive, and once you drive it, you buy it. Other manufacturers "sell" their inferior vehicles and try very hard to "keep selling" the customer satisfied. The BMW/MINI dealer knows you love your MINI, but the motivation to keep you loving it is perhaps lacking. The long lines, the wait for an advisor, the 1-2 week out appointment schedule, the long wait for a loaner. A typical visit can take an hour or more just to drop off your car. Then the repair can take far too long, and quite often does not get done right the first time. The expense is very high, and the odds your car comes back to you better than before are low. The "free scheduled maintenance" warranty period can be very frustrating, as only the indicated repairs can be performed. For example, if the check engine light comes on but there are still 700 miles until the oil service is due, the dealer will not service both. So you're back to do it all over again a couple of weeks later.
We are here to satisfy you and your MINI's needs as painlessly as possible. Bring your MINI in, and it will be thoroughly inspected and notes made regardless of warranty status. The recommended repairs and their importance level will be well explained and shown to you by a master mechanic.
- The repair costs and time estimates will be accurately and thoroughly
explained by a knowledgeable person and not pushed upon you.
- When it's time to pick up your vehicle, it will be ready, repaired,
and your old parts will be available for you to inspect or keep if you wish.
- All of our employees are salaried not commissioned and are not pushed
to complete repairs as fast as possible. We reward them for quality rather than quantity.
- Our specialization in MINIs and BMWs is the reason why we continually
satisfy our customers.
- Our location, low overhead and efficiency are reasons why we
don't have to charge what the dealer does. Quite often our prices are half
of what the dealer charges for the same service or repair.
- Fast turnaround: most repairs are performed the same day.
- Accurate Diagnostics: because MINI and BMWs are all we do, we are more accurate with our diagnostics.
-Two locations to serve you:
North OC Ouroriginal location at 15385 Chemical Lane Huntington Beach opened in May 2005. Conveniently located near the 22 and 405 freeways.
South OC Ournew location at 3070 Main Street Irvine CA 92618 will open in October 2010. Located 1/4 mile from Jamboree and the 405 freeway.
Our Mission
MISSION
Provide consistent high quality repair and service at a reasonable price to our customers who entrust their MINI vehicles to us for the peace of mind that trained mechanics specializing in MINIs will treat it with care and pride of ownership.
CORE VALUES
Integrity
We are dedicated to helping our customers maintain their vehicles in a safe and reliable condition by making them aware of all needed service and repair issues so they can make better and more-informed decisions about what they want done and when.
Commitment
We commit to stand behind the work we do and use MINI-approved methods and products when, in our best judgment, it is in the best interest of our customers and their vehicles. If we find in the course of performing the requested repairs that our original estimate will be exceeded, we will seek approval from the customer for the increase before we incur the costs.
Competence
We are specialists in MINI and BMW vehicles, and our technicians have many years of experience with BMW vehicles both as factory-trained technicians at BMW/MINI dealerships or as technicians at other BMW aftermarket repair facilities. Our technicians collaborate as a team to support each other ensuring that our customers' vehicles always get the best technical attention.
Quality
We are passionate about providing a high quality of service to our customers. This includes clean and comfortable customer facilities and easy access to rental cars.
Honesty
We will recommend when specific repairs should be made based on the customer's driving characteristics and budget. Our employees are paid salaries for the work they do and are not paid commissions for additional issues they may uncover in the course of doing the work requested by customers.
Value
We recommend parts and service to maximize the long term reliability of our customers' vehicles. We use fair retail prices for parts and our posted current labor rate. We use non-MINI products only when we believe they are at least equal in quality but offer a better value.
Convenience
Two locations to serve you, plus customer pick-up and drop-off and/or rental car options
North OC Ouroriginal location at 15385 Chemical Lane Huntington Beach opened in May 2005. Conveniently located near the 22 and 405 freeways.
South OC Ournew location at 3070 Main Street Irvine CA 92618 will open in October 2010. Located 1/4 mile from Jamboree and the 405 freeway.
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